Team Building For Business Development

To remain competitive and secure in the new economy, it is imperative that companies communicate to their employees the critical importance of proactive branding, marketing and business development. It is essential that Managements outline corporate sales objectives and needs thus creating an innovative business development atmosphere amongst all team members. The new corporate culture builds the team for “exciting-times ahead” by communicating the key strengths, opportunities and competitive advantages of their company by first ensuring that all stakeholders are “on-message”.

An astute business leader will subsequently promote branding, marketing and business development activities as factors vital to establishing the “next growth level” of the company. A well-defined brand experience, the creation of a strategic plan, addressing areas of improvement, identifying competition, and segmenting internal and external target audiences are critical components for continued success. Ultimately, all team members are to externally “transfer this knowledge” to clients, suppliers, prospective customers, community, and, of course, to their families. The number of sales people working on business development must directly reflect the number of employees in the firm, e.g., a 100-person firm has 100 business development people. In the new economy, the act of “team selling” is no longer a “luxury” for a select few but a critical “necessity” for all.

Five Key Steps to Creating the Brand Strategy, Building the Team Spirit
and Launching the Brand Experience:

Strategic Research and Planning

o Mission Statement Development
o Vision Statement Development
o Business Planning
o S.W.O.T. Assessment
o Competition Analysis Assembly
o Risk Assessment Review

Sourcing Your Competitive Advantages

o Unique Selling Proposition Construction
o Brand Experience Program Creation
o Sales and Marketing Planning
o Product and Service Lifecycle Investigation
o Sales Team Building
o Corporate Sales Scripting

Blog Carnival – More Than Just A Backlink Tool

I first came across blog carnivals back in 2007 doing an ‘internship’ with controversial internet business builder, James Brausch.

At that stage it was one of the first tasks in his business system. James’ business was amazingly run on hard-nosed metrics, and if a task didn’t measure up it was quickly scrapped. So I knew this was a worthwhile task.

What Is A Blog Carnival?

A blog carnival is where one blog owner asks other bloggers to submit their posts on a particular topic. Different blogs have slightly different rules, but usually the best of the posts are then compiled into a list and published on the blog as a ‘carnival’.

It’s like a ‘best-of’ list of the current blog posts on a given topic.

For blog owners it’s a great way to link up with other bloggers. For readers it’s a good way to find out about relevant posts elsewhere on the net. It’s a win-win, and is still going strong all these years later.

If you submit your post to a blog carnival and your post is accepted you can expect not just a quality backlink from an active blog (really valuable).

You can also expect some high quality visitors from the carnival. Sometimes visitors will be other blog owners, often they will be readers who have an interest in the topic. Both of these are wonderful visitors to have.

The best thing about being in a blog carnival is, unlike almost every other traffic or SEO technique, exceptional content is rewarded.

Well-written, unique posts with a good headline are more likely to be accepted into a carnival, and attract more visitors.

So make sure to only submit your best stuff.

Submitting to a Blog Carnival

Blogs can run their own carnivals, but to make it easier for others to find their carnival most of them end up listing at BlogCarnival dot com.

You can submit your blog posts on the site. It has all the instructions.

Simply select a relevant carnival, put in your post’s details, your name and email address (might be worth using a secondary email address), any categories for the carnival, remarks, and then the Captcha for your submission.

It’s often worth adding some remarks to make people curious to read your post, and give a bit more content to make your listing stand out in the carnival.

Back in 2007 when I did this task it was very monotonous and time-consuming, and since they have added Captcha for each individual submission, it takes even longer.

So is it worth it?

Blog Carnivals – Results.

On my small business blog I published a review of Robert Kiyosaki’s 2009 book Conspiracy of the Rich.

It was a pretty quick post but I decided it was topical enough to submit to blog carnivals – and that was the only SEO work I did at all.

However ever since then Google has ranked my Conspiracy of the Rich Review at #1, and it is still there today!

That’s the immense power you can get via a blog carnival.

What Is A Blog Carnival And How Can It Help You?

The word “carnival” is used because the first
Blog Carnival was written in 2002 and was called
“Carnival of the Vanities.” When blogs were first
written, they were journals of the writer’s personal
thoughts and actions, written day by day, like a
diary. The word “vanities” sarcastically describes
the parade of blogs as ego-driven.

What is a Blog Carnival?

It is a regularly scheduled blog event about one
theme. One type is an article filled with links to
other articles on blogs, written on the same subject.
A blog carnival can be a list of articles on similar
subjects, submitted by readers.

The carnival is hosted, either by one host each
time it is scheduled, or by a different host each
time. Internet communities grow up around blog
carnivals. Blogs have evolved to be less
self-engrossed. Members of a community post articles,
that are about its theme, to a carnival.

How Can Being in a Blog Carnival Help you?

You enter a blog carnival by submitting an
article with a Resource Box at the end. The Resource
Box tells readers a little about you and your
business. It is like an introduction. It contains a
link to your blog. Bloggers in your niche follow the
link and comment on your blog. You do the same thing
on their blogs. It is a little like getting to know
your neighbors, who are in the same niche you are.
Visitors to any of the carnivals can follow your link
to your blog.

Summary

Blogs that were started as personal journals and
listed together on sites, such as the Carnival of the
Vanities, are now about themes and topics as diverse
as pain and Yorkshire Terriers. The Carnivals put the
blogs into categories according to their themes. You
and I can post articles with our links to the
carnivals and introduce ourselves to our niche
neighbors. This may lead to future joint ventures and
traffic to your blog.